Types of Advertising Job Titles and General Categories || NaijaGoodies

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Advertising is one of the most exciting careers in Mass Communication. You express your creative ability while working in this field. Advertising is a form of non-personal communication that is usually paid for by an identified sponsor. It is aimed at promoting goods and services through radio, television, the internet, bill boards, newspapers, magazines, posters, among others. To attract audience attention to an advertisement you require creative arrangement of elements in an ad copy. This is truly an interesting career path.


If you wish to pursue a career in advertising you really have to read this article by The Career Balance to know the various job categories and titles in the profession. This will help you identify the specific area to focus attention on. Here are some general advertising job categories, and a list of advertising job titles.


Advertising Job Titles
People in advertising have a wide range of skills, especially strong communications skills which are required in many different kinds of jobs within the advertising industry. Below is a list of some of the most common advertising job titles.

Creative Development
The creative arena of advertising employs many workers responsible for putting together the visuals for magazine and newspaper advertisements, television advertisements, or brochures and corporate reports. Jobs such as advertising copywriter and graphics designer work under a creative or art director. Advertising copywriters write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums, and also need to be able to spot spelling and grammar errors easily. Graphic designers create visual concepts, by hand and/or using computer software.

Advertising Copywriter
Advertising Photographer
Art Director
Copy Associate
Creative Technologist
Editorial Photographer
Graphic Artist
Graphic Designer
Motion Graphics Designer
Preprint Analyst
Print Traffic Coordinator
Production Artist
Web Designer
An advertising manager oversees all of the advertising activities of a particular company. They help implement advertising campaigns, oversee all employees within the advertising department, maintain the advertising budget, and make sure each campaign is a success. They are in charge of making sure the client is satisfied with the ad agency’s advertising strategies.

Account Director
Account Executive
Account Manager
Account Supervisor
Advertising Campaign Manager
Advertising Director
Advertising Manager
Advertising Sales Director
Advertising Traffic Manager
Broadcast Account Manager
Creative Director
Digital Advertising Manager
Digital Advertising Sales Manager
Events Manager
Major Account Manager
Marketing Manager
Media Account Director
Media Director
Online Advertising Director
Online Advertising Manager
Print Traffic Director
Print Traffic Manager
Promotions Manager
Sales Manager
Senior Account Director
Social Media Advertising Manager
A marketing associate helps a marketing or advertising office run smoothly. They might perform administrative tasks and conduct market research, analyze consumer data, or create marketing and advertising materials such as brochures. Marketing associates need strong written and oral communication skills in order to interact with employers, colleagues, clients, and vendors.

Advertising Assistant
Advertising Buyer
Advertising Coordinator
Advertising Specialist
Agency Account Coordinator
Assistant Account Executive
Assistant Buyer
Assistant Media Planner
Brand Manager
Client Strategist
Client Support Specialist
Communications Coordinator
Content Marketer
Digital Advertising Specialist
Digital Media Planner
Interactive Media Buyer
Interactive Media Planner
Internet Advertising Buyer
Junior Account Planner
Marketing Associate
Marketing Coordinator
Media Buyer
Media Coordinator
Media Planner
Media Research Analyst
Media Specialist
National Account Coordinator
Online Advertising Coordinator
Target Marketing Strategist
Traffic Manager
Web Analytics Consultant
An advertising sales department is responsible for selling media space to advertisers. If they work for a magazine publisher, they sell space (such as half a page or a page) in the magazine. If they work for a TV station, they sell airtime to advertisers. They locate and meet with potential clients, provide all necessary information, and close advertising campaign sales.

Account Associate
Account Coordinator
Account Planner
Account Representative
Account Specialist
Advertising Sales Agent
Advertising Sales Representative
Multi Media Advertising Sales Manager
Multi Media Sales Manager
Online Advertising Specialist
Public Relations Specialist
Sales Planner
Senior Account Planner

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